[[ Read Book ]] ä The Sporty Game ⚡ eBook or Kindle ePUB free

[[ Read Book ]] ⚾ The Sporty Game é Second Library copy San Diego Air and Space Museum The airliner business is one with lots of moving parts the airframe and engine manufacturers, the airlines, the governments, the financiers, the passenger and fuel markets, not to mention the parts in the airplanes themselves In The Sporty Game Newhouse manages to explain most of this business with remarkable charm The narrative meanders quite a bit, but it keeps coming round again to the launch of the first wide body airliners the success of the Boeing 747, the mutual bloodbath between McDo The airliner business is one with lots of moving parts the airframe and engine manufacturers, the airlines, the governments, the financiers, the passenger and fuel markets, not to mention the parts in the airplanes themselves In The Sporty Game Newhouse manages to explain most of this business with remarkable charm The narrative meanders quite a bit, but it keeps coming round again to the launch of the first wide body airliners the success of the Boeing 747, the mutual bloodbath between McDonnell Douglas s DC 10 and Lockeed s L 1011, and the future chances of an upstart European consortium called Airbus a topic that Newhouse revisited 25 years later in Boeing Versus Airbus The Inside Story of the Greatest International Competition in Business Very fine chronicle of the billion dollar market battles between Boeing, McDonnell Douglas, Airbus and Lockheed in the seventies Good lessons in strategy, industry vision and management The number and magnitude of mistakes they made are astonishing and the airlines and American manufacturing continue to the this day under the strange industry structure they created. The Sporty Game is an excellent work that was written for businessmen working in other industries who would have wanted to understand how the American airplane manufacturers were running their operations in the early 1980s, The fact that the Sporty Game is now only of historical interest does not take away from what an outstanding work it was for its era.Newhouse s main point was that building for the commercial aviation market is a highly risky proposition as the cost of developing new airplane The Sporty Game is an excellent work that was written for businessmen working in other industries who would have wanted to understand how the American airplane manufacturers were running their operations in the early 1980s, The fact that the Sporty Game is now only of historical interest does not take away from what an outstanding work it was for its era.Newhouse s main point was that building for the commercial aviation market is a highly risky proposition as the cost of developing new airplanes is huge and that there is never any guarantee that the commercial airlines will buy yours rather than those of your competitor The way to sure profits is to build for military purposes Currently Bombardier is having huge problems for the very reasons described by Newhouse in this very fine book